Successfully executed the brand strategy and refocused the company position by redesigning the corporate website (www.cosmeticalabs.com), corporate kitfolder and the company's business cards; earned the respect and support of Executive Management based on cutting-edge originality and creativity in capturing and communicating the corporate mission and values while maintaining brand consistency.
INCLUDES: Custom diecut kitfolder made to resemble a powder compact that houses the company's corporate literature (booklet and product and service cards), business card and website design.
This branding strategy includes logo design, business card, stationary package, CD and kitfolder c/w Corporate Identity Guidebook stipulating proper and improper use of the logo.
Designed French and English versions of this 16-panel, full-colour Calendar of Events brochure for the Canadian Museum of Civilization in Hull, Quebec (170,000 brochures were in circulation; distributed in the Ottawa Citizen, LeDroit and Ottawa-Gatineau hotels, libraries, car rentals and tourism venues).
Maintained the Bank of Canada Currency Museum's brand consistency with the design of this Educational Kit intended as a teaching tool for Grade 5 students to learn 'What is Money?'
INCLUDES: Teacher's handbook, 3-D image cards, student workbooks and kitfolder.
Captured the essence of nostalgic sophistication with a 'Beauty through the Decades' trend presentation; designed mock magazine covers from the 20s to millenium depicting beauty trends from each era; planned and directed a 2-day photo shoot, hired photographer, makeup and wardrobe artist, hair stylist and agency model.
Designed with client specifications in mind, this CD cover / CD captures the essence of the recording with reverence and sophisticated simplicity.
This card is an extension of Elle Esse Design Firm's branding strategy, promoting the company's Interior Decorating services through an unaddressed admail campaign.